Is your marketing working for you or are you working for your marketing company?

This past August, MLI Marketing Solutions completed a Direct Mail & Digital Marketing campaign for a nationally ranked advisor  in Upper Marlboro, MD. The three base channels of the marketing approach for the purpose of filling his event with qualified prospects that we exactly his target demographic were as follows:

1) 20,000 5.5” x 8.5” postcards were printed and mailed
2) Three targeted email blasts to exact match emails of direct mail list and the body of the email blast mimicked the design of the printed cards and created a spike in traffic to the advisor’s site. This traffics was identified and then matched for later retargeting.
3) Facebook campaign that ran 2 weeks prior to each of the four seminar dates, targeting exact data matches of the prospects from the mailing list as well as look-alike audiences that had the same demographics and qualifications. Facebook lead ads were composed of three static images as well as one video that the Advisor previously had produced.

Four seminars were held at two locations within the Maryland area. There was a total of 252 RSVPs from the combination of all three sources of marketing. The data criteria that was fine-tuned and analyzed prior to meet the requirement of all prospects having income producing assets between $100,000 and $1 million. To put in perspective, on average, we were able to generate and put prospects in front of our client that have a total net worth of well into tens of millions of dollars. Our client was extremely pleased and has already booked over $2 million in new business and is planning his next campaign with MLI.

Contact us today to get your next marketing opportunity underway.
(800) 741-6838

OR CLICK HERE

Advisors, Clients Saving Enough For College?

More students are borrowing than parents borrowing when parents’ income and savings are not as available. Families will borrow money to help pay for college. An average loan amount is just over $9,600 for students and almost $3,900 for parents with federals loans being the most popular for both.

Families with children going to college are more likely to attend an out-of-state college or university, potentially a private one and choose based on the academics available. 73% of those attending will choose an in-state school.

Studies have found that these families may or may not be as concerned about loan repayment.
• 84% of students who borrow are going to be responsible for paying back their loan(s); 58% of the parents concurred and 12% of parents expect to repay these loans
• 41% of parents who borrow are going to expect to pay back their children’s loan(s) with just 21% of the students ex.pecting to pay them back

Even though saving money for college versus borrowing the money is on a decline, there is more focus on if college is afforable or not. Students and their families are looking for scholarships, but only 49% of them are actually using the scholarships.

50% of students are opting to live at home and many are enrolling in accellerated program (AP) classes in high school to complete some of their required classes earlier and for free. However, families are not planning on how to actually pay for college. Nine out of ten families say they know their child will attend college since they were in elementary school. Less than half of these families actually have a plan to pay for it.

Northeast families pay 70% more in college tuitiion and finance that by borrowing and receiving larger contributions from their parents.

Advisors, find the right audience and market to those families who need to save for college.

At MLI Marketing Solutions, we have the tools to bring these families directly to you.

CALL: 813-254-1553

OR CLICK HERE

Marketing made easy for your business!

With our in-house team and convenient access to industry tools, MLI can execute your marketing campaign from conception to the final deliverable. All you need to bring to the table is the hunger for RESULTS and we can take care of the rest “All Under One Roof”.

Take a step towards setting up your marketing campaign today!

CALL: 813-254-1553

OR CLICK HERE

Summer Selfie Promotion

Are you looking to fill more of your seminar seats with new faces this summer?

We are running a "limited time" promotion with all custom self-mailers at 10% off any Mailing Package* Pair that with our Digital Marketing Campaign services and you will find the results you’re looking for at your events.

Call us today to take advantage of the Summer Selfie Promotion and ask about our Digital Marketing Campaigns.

CALL: 813-254-1553

OR CLICK HERE

Want to produce more results from your RSVP?

At MLI we deliver targeted leads which have a greater chance of developing into a client-advisor relationship. With our recourses, we run specific searches tailored to our advisors and the type of prospects they are looking for. Don’t waste valuable time pitching to an audience that is only there for the free food!

You want an audience you can work with, we can deliver!

Contact MLI today to learn more about putting together a data driven digital media marketing campaign for your business.

CALL: 813-254-1553

OR CLICK HERE

How long will it be until YOU, a Financial Adviser, are Irrelevant?

With the market at all time highs and regulations being drastically rolled back, a new breed of younger, hungrier, cut throat financial advisers are entering the profession at the highest pace in decades. Couple that with advanced, artificial intelligence, algorithmic trading technologies and it’s easy to see that without a Proven System to get New Leads and convert those leads into Clients on Autopilot, you could soon be looking for a new career!
Regardless of Age or Technology, the Financial Adviser that will Thrive while others are trying to survive, is the one that implements a machine like system of lead generation and persuasive marketing that works 24/7, whether you’re at the office or on the beach!
  We have perfected this “System” and put it to work every day for new and seasoned financial advisers alike. Using our strategic, Multi-Channel Digital Marketing we are able to consistently deliver highly targeted prospects to our clients. 

Read more about our Multi-Channel digital marketing

CLICK HERE

In the financial world, 2017 will present the most significant changes in years!

With much attention on the stock market, retirement, investments, job growth and on and on, there are many potential new clients for financial advisors. Are you putting yourself in front of your demographic? Are you growing your client base? You should... especially now. With that being said, think about those out there that just dabble with handling their own investments and are thinking they now need a personal financial advisor. While you continue doing your job, let us help bridge your practice to potential new clients. There will be millions of inquires via web search on these topics and that’s just one of the several channels we use.

With MLI’s Multi-Channel digital marketing we use data to pull targeted prospects for our clients.

Read more about our Multi-Channel digital marketing

CLICK HERE

Financial Advisor Lead Strategy

Nurture your client growth

As a financial advisor you need to generate new leads ongoing. Generating leads is much like a garden; you plant the seed in soil, water, nurture and ultimately a healthy plant emerges. In order to grow your client base you must target the appropriate audience (plant seed), follow up and or solicit warm leads (water and nurture), ultimately delivering the appropriate clients (growth). With MLI’s multi-channel digital marketing you will reach your qualified prospects eight times ((8)) on three different marketing platforms! You’ll find that our process is an effective way to produce organic leads.

For details on our multi-channel digital marketing plan [click here]

Call us at 866-754-1368

Or enter your information below.

Best marketing strategy for financial advisors

Are your marketing efforts at a stalemate?? Time to get with the program! Marketing strategies are changing daily and it’s our job to keep up with them. Do you want a marketing company who follows the trends or one that sets them?!? MLI Marketing Solutions is in the business of setting them.

Let us show you the latest marketing strategies guaranteed to work for you.

Call us at 866-754-1368

Or enter your information below.

As a financial advisor, you should ask yourself 3 questions.

1) What resources are you using to work for you?
2) Are you keeping up with the ever-changing market of communicating to your clients?
3) What are your response rates?

We at MLI not only know what your answers should be but also how to execute those tasks. It’s what we specialize in!!

What you’ll find about MLI is that we are:

- We are not a cookie cutter marketing company.
- We care about the success of our clients.
- We are take care of all the legwork upfront enabling our clients to focus on selling.
- We customize our data to fit each individual client; layering in custom sets geared to each specific location and targeted prospect desired by each client.

We have the ability to append multiple digital and social marketing data from the same data set as our client’s direct mail enabling a higher quality of data thus pulling a higher response rate.

Do want to monetize new prospects and leads?

Click here and learn how we can help you

MLI Marketing Solutions has the answer to your marketing strategy you’ve been waiting for!

ELECT TO PROSPECT IN 2016

WITH MLI YOUR PROSPECT BASE CAN GROW BY 15-20%.

Your top competitors may be mobile ready and taking your potentials

Cut to the chase by creating warm leads through direct mail and digital marketing

Are you sending the right message?

Lead Generation – Generates Customers – Boosts Sales

Utilize this tax and financial season

It's a New Year!! What are your 2016 business goals?